Vorwort Band 2: Wie Unternehmen Chancen von KI, Web3 und digitalen Plattformen in Marketing & Sales nutzen können

Stefan Detscher () and Michael Hepp ()
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Stefan Detscher: Hochschule für Wirtschaft und Umwelt Nürtingen-Geislingen (HfWU), Digital Business School & Institute
Michael Hepp: Hochschule Furtwangen University, HFU Business School

A chapter in Praxishandbuch Digitales Management, 2026, pp 3-6 from Springer

Date: 2026
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DOI: 10.1007/978-3-658-49614-2_15

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