Re!think Marketing

Alexander Schwarz-Musch (), Alexander Tauchhammer () and Bernhard Guetz ()
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Alexander Schwarz-Musch: Fachhochschule Kärnten Villach
Alexander Tauchhammer: Fachhochschule Kärnten Villach
Bernhard Guetz: Fachhochschule Kärnten Villach

Chapter Chapter 1 in Quick Guide Digital Marketing Roadmap, 2026, pp 1-16 from Springer

Abstract: Abstract Digitalization is bringing new opportunities and tools to engage with customers almost daily. For marketing professionals, this development is both a “blessing and a curse.” The Digital Marketing Roadmap presents a concept outlining how you can plan, implement, and measure your company’s marketing in the digital environment in three steps.

Date: 2026
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DOI: 10.1007/978-3-658-50823-4_1

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