The Church’s Communication Work in the 20th Century

Oliver Errichiello ()

Chapter Chapter 4 in The Church as a Brand, 2026, pp 19-35 from Springer

Abstract: AbstractThis chapter traces the development of church communication from widespread skepticism in the 1950s, through experimental campaigns in the 1990s, to the digital transformation, during which the church has shifted from traditional milieu-based communities to voluntary communities of conviction. While Christianity is experiencing strong growth globally, Western Europe—and especially German-speaking countries—are witnessing a dramatic decline in membership. This transformation requires brand-sociological communication strategies, as churches today must actively advocate for conviction rather than relying on assumed affiliation, and must make their diverse social activities visible despite declining membership numbers.

Date: 2026
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-658-51565-2_4

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DOI: 10.1007/978-3-658-51565-2_4

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