How to yield value: the Janus perspective

Bryn Parry and David McCaskey
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Bryn Parry: Southampton Business School
David McCaskey: Centre for Management Studies

A chapter in The Spread of Yield Management Practices, 2006, pp 19-30 from Springer

Keywords: Brand Equity; Real Estate Investment Trust; Real Estate Investment; Soft System Methodology; Revenue Management (search for similar items in EconPapers)
Date: 2006
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-7908-1672-3_2

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DOI: 10.1007/3-7908-1672-8_2

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