Indulging the Self Positive Consequences of Luxury Consumption

Liselot Hudders () and Mario Pandelaere ()

Chapter 7 in Luxury Marketing, 2013, pp 119-137 from Springer

Abstract: Zusammenfassung People not only purchase brands for the product behind the brand but also for what they symbolize [69]. As such, luxury brands are widely desired because – compared to their cheaper counterparts – they offer a functional, hedonic and symbolic value to their owners in addition to their utilitarian product value [20], [34], [56], [117], [122], [123].

Keywords: Fruit Juice; Consumer Research; Endowment Effect; Luxury Consumption; Lottery Condition (search for similar items in EconPapers)
Date: 2013
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DOI: 10.1007/978-3-8349-4399-6_7

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