Factors Influencing the Degree of On-Board Content Engagement – A Qualitative Study

Lena Olech and Insa Beckmann

Chapter 3 in Cruise Management, 2012, pp 57-73 from Springer

Abstract: Abstract The management of an efficient and effective information flow on cruise ships is essential for the success of a cruise vacation. The more complex the offered cruise product gets and the more extensive the on-board content becomes the more difficult it is to provide the individual customer with the demanded information. In addition, the high amount of cruise content elements is distributed by many different sources through various channels. This cruise content complexity hampers the guests’ simple and straightforward usage. Interviews with cruise passengers have been conducted in order to identify the factors influencing the customers’ engagement with the information provided on board. From the findings a qualitative model has been derived that illustrates the critical factors. The model is created in order to give implications on how to facilitate the flow of information by delivering conditions to improve the cruise content usefulness and ease of use to the individual guest.

Keywords: Ground Theory; Axial Code; Customer Segment; Selective Code; Cruise Ship (search for similar items in EconPapers)
Date: 2012
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-3-8349-7159-3_3

Ordering information: This item can be ordered from
http://www.springer.com/9783834971593

DOI: 10.1007/978-3-8349-7159-3_3

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().