Luxury with Chinese Characteristics

Ashok Sethi
Additional contact information
Ashok Sethi: Illuminera Institute

Chapter Chapter 6 in Chinese Consumers, 2019, pp 107-121 from Springer

Abstract: Abstract It is ironic that a country which still calls itself a socialist country (though qualified by “Chinese characteristics”) has turned into a voracious consumer of luxury goods. While rapid economic growth and swelling ranks of the rich are definitely fueling the market, there are also clear cultural and circumstantial factors which make the Chinese more attracted to luxury products than some other markets. The rapid expansion of the internet and its empowering influence is acting as another important catalyst for the luxury market in China. Internet increases the exposure to luxury brands and extends their reach to smaller tier cities, where very few retailers have distribution.

Keywords: Luxury Brands; Luxury Products; Luxury Market; Chinese Luxury; Buying Luxury Goods (search for similar items in EconPapers)
Date: 2019
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-10-8992-3_6

Ordering information: This item can be ordered from
http://www.springer.com/9789811089923

DOI: 10.1007/978-981-10-8992-3_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().