Strategic Content Creation

Karen E. Sutherland ()
Additional contact information
Karen E. Sutherland: University of the Sunshine Coast

Chapter 13 in Strategic Social Media Management, 2021, pp 283-285 from Springer

Abstract: Abstract The overarching theme of this text encourages social media management to be approached in a strategic way, and this is also the case with the creation of social media content. In 1996 Bill Gates proclaimed that ‘Content is King’ and he was definitely accurate with this statement (Evans, 2017). Each piece of content, whether it is text, image or video must support strategic goals, convey key messages and be relevant to the target audience (Dolan, Conduit, Frethey-Bentham, Fahy, & Goodman, 2019; Felix, Rauschnabel, & Hinsch, 2017; Kreiss, Lawrence, & McGregor, 2018). Content must suit each social media platform, cut through the noise to grab the attention of the target audience and fulfil its tactical purpose.

Date: 2021
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-15-4658-7_13

Ordering information: This item can be ordered from
http://www.springer.com/9789811546587

DOI: 10.1007/978-981-15-4658-7_13

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().