Creating Compelling Images, Graphics, Memes and Infographics

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter 15 in Strategic Social Media Management, 2021, pp 325-358 from Springer

Abstract: Abstract With the importance clarified of quality copywriting on social media, this chapter will explore the power of visual content. Yet, both types of content do not perform well in isolation. They need to work together to achieve the best results. A study by Brubaker and Wilson (2018) found that while visual content is effective in attracting attention on a newsfeed, it is written copy accompanying the visual element that helps convert the audience’s attention to engagement.

Date: 2021
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DOI: 10.1007/978-981-15-4658-7_15

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