Social Media Scheduling and Account Management Platforms

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter 8 in Strategic Social Media Management, 2021, pp 173-197 from Springer

Abstract: Abstract The previous five chapters have been devoted to social media strategy development. They have guided you through audience research, the ethical and legal requirements, defining goals, objectives and key messages, devising effective tactics and social media analytics. With these fundamental components of social media strategy locked in, this chapter focuses on understanding and selecting the tools that can support the implementation of a clients’ or organisation’s social media strategy.

Date: 2021
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DOI: 10.1007/978-981-15-4658-7_8

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