Case Studies

Hongbo Lai ()
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Hongbo Lai: University of Shanghai for Science and Technology

Chapter Chapter 6 in Chinese Local New Luxury Brands in a Digitally Empowered Era, 2021, pp 115-132 from Springer

Abstract: Abstract With enhanced digital technology empowerment and prevailing demand personalization, the experiences and specifications of business digitization and process digitization are condensed into digital solutions, to enable Chinese local new luxury brand enterprises to solve the problem of digital transformation in the industry.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-16-2145-1_6

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DOI: 10.1007/978-981-16-2145-1_6

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