Quantitative Data Presentation and Analysis: Inferential Analysis

Charitha Harshani Perera (), Rajkishore Nayak () and Long Van Thang Nguyen ()
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Charitha Harshani Perera: Northumbria University
Rajkishore Nayak: RMIT University
Long Van Thang Nguyen: RMIT University

Chapter Chapter 6 in Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions, 2022, pp 187-215 from Springer

Abstract: Abstract This chapter continues the process of quantitative data analysis by presenting the results of the inferential analysis, which includes Exploratory Factor Analysis (EFA), Confirmatory Factor Analysis (CFA), and hypothesis testing using Structural Equation Modelling (SEM).

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-5017-9_6

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DOI: 10.1007/978-981-19-5017-9_6

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