Discussion

Charitha Harshani Perera (), Rajkishore Nayak () and Long Van Thang Nguyen ()
Additional contact information
Charitha Harshani Perera: Northumbria University
Rajkishore Nayak: RMIT University
Long Van Thang Nguyen: RMIT University

Chapter Chapter 7 in Social Media Marketing and Customer-Based Brand Equity for Higher Educational Institutions, 2022, pp 217-245 from Springer

Abstract: Abstract This chapter provides an overview of the study findings and compares the results with prior research work discussed in Chap. 2 .

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-5017-9_7

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DOI: 10.1007/978-981-19-5017-9_7

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