Determinants of Social Commerce

Nadia A. Atshan () and Gadaf Rexhepi ()
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Nadia A. Atshan: Management Technical College, Southern Technical University
Gadaf Rexhepi: Southeast European University

A chapter in Artificial Neural Networks and Structural Equation Modeling, 2022, pp 23-35 from Springer

Abstract: Abstract There are many determinants of social commerce that have been touched upon in the literature. Thus, this chapter aims to shed light on the determinants of social trading, such as the theory of social presence, the theory of social support, the theory of innovation barriers, and the elaboration likelihood theory and commitment trust theory. This chapter describes several theories that strengthen consumers’ intentions and confidence in online commerce channels. Finally, discussion and conclusion will be described.

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-6509-8_2

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DOI: 10.1007/978-981-19-6509-8_2

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