Determinants of Customer Intentions to Use Social Commerce

Hasan Oudah Abdullah (), Hadi Al-Abrrow (), Nadia A. Atshan () and Sammar Abbas ()
Additional contact information
Hasan Oudah Abdullah: Basra University College of Science and Technology
Hadi Al-Abrrow: University of Basrah, Business Administration Department
Nadia A. Atshan: Southern Technical University, Management Technical College
Sammar Abbas: Kohat University of Science and Technology (KUST), Institute of Business Studies

A chapter in Artificial Neural Networks and Structural Equation Modeling, 2022, pp 97-114 from Springer

Abstract: Abstract Advances in Web 2.0 technologies have led to the wide adoption of electronic commerce platforms as an innovative shopping method to replace traditional shopping. However, due to pro-technology bias, scholars focus on technology adoption and slight attention has been paid to the impact of electronic word of mouth (eWOM) on customers’ intention to use new online channels. This study addresses this gap by examining this intention through exploring the effect of eWOM on male and female intentions and identifying the mediation of perceived crowding. This chapter contributes to shedding light on the determinants of customers’ intentions toward social commerce channels based on SEM and ANN methods.

Keywords: Customer intentions; Social commerce; Web 2.0 technologies; Electronic word of mouth (search for similar items in EconPapers)
Date: 2022
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-19-6509-8_6

Ordering information: This item can be ordered from
http://www.springer.com/9789811965098

DOI: 10.1007/978-981-19-6509-8_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().