CRM3.0’s B2B Sales Digital Transformation

Jun Yang ()
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Jun Yang: Beijing Rongya Botong Information Technology Co., Ltd.

Chapter Chapter 2 in Sales and Service Digital Transformation, 2025, pp 31-100 from Springer

Abstract: Abstract As I have introduced before, CRM3.0 involves five levels of innovation: ① theoretical system innovation; ② industry innovation; ③ value assessment innovation; ④ charging model innovation; ⑤ digital innovation. This chapter will introduce the theoretical system of B2B sales in CRM3.0.

Date: 2025
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DOI: 10.1007/978-981-96-5961-6_2

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