CRM3.0’s Service Digital Transformation

Jun Yang ()
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Jun Yang: Beijing Rongya Botong Information Technology Co., Ltd.

Chapter Chapter 3 in Sales and Service Digital Transformation, 2025, pp 101-163 from Springer

Abstract: Abstract When it comes to services, people generally think of call centers, but call centers are just one access channel for services. The scope of B2C services is much larger. This section introduces how to achieve innovation in B2C basic services.

Date: 2025
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DOI: 10.1007/978-981-96-5961-6_3

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