Bridging Economic, Social, and Environmental Sustainability in BoP Markets: An Integrated Approach

Prama Vishnoi (), Anupama Vohra () and Neha Bhardwaj ()
Additional contact information
Prama Vishnoi: University of Delhi
Anupama Vohra: University of Delhi
Neha Bhardwaj: University of Delhi

Chapter Chapter 4 in Marketing to the Base of the Pyramid, 2025, pp 57-79 from Springer

Abstract: Abstract Despite efforts to promote sustainable consumption, unsustainable practices persist globally, particularly in Bottom-of-the-Pyramid (BoP) markets where environmental degradation and social inequalities disproportionately affect the world’s poorest populations. This chapter addresses this challenge by adapting Lim’s Sustainability Pyramid approach to BoP contexts. The chapter proposes that sustainability initiatives in BoP markets should prioritize economic sustainability, followed by social and environmental dimensions. This hierarchical approach aligns with BoP realities, where economic concerns often take precedence. The chapter explores how academics, policymakers, and firms can collaboratively influence consumer decision-making toward sustainable consumption in BoP markets using this adapted framework. The implications are significant: for theory, it offers a new lens for examining sustainability in BoP markets; for public policy, it suggests a tiered approach to sustainability initiatives; for business practice, it provides guidance on developing economically viable, socially responsible, and environmentally conscious solutions for BoP markets. This model has the potential to drive meaningful, long-term sustainable development in BoP communities, addressing both immediate economic needs and broader sustainability challenges while recognizing the diverse contexts within BoP markets globally.

Keywords: Sustainability; Bottom of the Pyramid; Sustainable Consumption; Consumer Behavior; Economic Sustainability; Social Sustainability; Environmental Sustainability; BOP (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-7105-2_4

Ordering information: This item can be ordered from
http://www.springer.com/9789819671052

DOI: 10.1007/978-981-96-7105-2_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().