Postcolonial Marketing Communication: An Indian Perspective

Hari Sreekumar () and Rohit Varman ()
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Hari Sreekumar: Indian Institute of Management Tiruchirappalli
Rohit Varman: University of Birmingham

A chapter in Postcolonial Marketing Communication, 2024, pp 53-61 from Springer

Date: 2024
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DOI: 10.1007/978-981-97-0285-5_5

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