How to Adopt the Scales from This Book

Oliver H. M. Yau () and Bernard Lee ()
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Oliver H. M. Yau: Hong Kong Metropolitan University
Bernard Lee: Oxford University

Chapter Chapter 6 in Chinese Marketing and Management Scales, 2024, pp 249-278 from Springer

Abstract: Abstract Chapter six explains how to adopt the scales from this book by identifying the antecedents and consequences of the scales. The antecedents can serve as moderators to enhance the respective scales discussed in Chapters 3 and 4 .

Date: 2024
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DOI: 10.1007/978-981-97-4488-6_6

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