 Literature ReviewLisa Harrison ()
Chapter Chapter 3 in Unpacking Micro-Influence within the Australian Creative Sectors, 2024, pp 37-79 from Springer Abstract: Abstract This chapter offers a comprehensive literature review to enhance scholarship on professional social media communication abilities and specifically, micro-influencers’ skills, knowledge, and capabilities. Approaching “micro-influence” as an emerging, contemporary concept in digital communication practices, this chapter defines the term through studies by scholars such as Abidin (Communicative intimacies: Influencers and perceived interconnectedness, 2015) and boyd (2004), investigating beyond the immediate research area, covering online celebrity, social capital, and social media platform marketing. This literature review reveals micro-influence as an ambiguous concept with vast implications for professional communication practices. It incorporates insights from fields like business, psychology, and sociology, emphasising that micro-influence, despite being a complex concept, is a viable professional communication means. Given the changing communication context and the developing space of social media platforms, identifying the practices of micro-influencers becomes vital. The chapter concludes by underscoring the need for continuous research on understanding micro-influence in this ever-evolving digital ecosystem. Date: 2024 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-5914-9_3 Ordering information: This item can be ordered from DOI: 10.1007/978-981-97-5914-9_3 Access Statistics for this chapter More chapters in Springer Books from Springer |
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