The Effect of Cultural and Socio-economics Factors on Consumer Perception

Oyinbolaji Akinwande Ajetunmobi () and Sanjana Laobangdisa
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Oyinbolaji Akinwande Ajetunmobi: University of Lagos
Sanjana Laobangdisa: Kerry

Chapter Chapter 2 in Consumer Perceptions and Food, 2024, pp 23-44 from Springer

Abstract: Abstract Cultural and socioeconomic factors significantly influence consumer perceptions and behaviors towards food, dictating preferences, consumption patterns, and safety practices. This study examines the dynamic interplay between cultural values, beliefs, cultural traditions, dietary restrictions, and socioeconomic variables such as income, education, and occupation in determining consumer attitudes, preferences, and decision-making processes related to food. Through a comprehensive review and case studies to analyze the impacts of cultural beliefs, values, and economic status on consumer attitudes towards food. The findings reveal that cultural factors, including traditions and dietary restrictions, profoundly affect food preferences and practices, while socioeconomic status influences accessibility, affordability, and nutritional choices. These elements interact to determine consumer behavior, affecting food safety practices and perceptions of quality, acceptability and authenticity among different population. The study highlights the necessity for the food industry stakeholders, including policymakers, public health professionals, and marketers, to consider these complex relationships. This include tailoring strategies that accommodate the diverse needs of consumer segments, reflecting their cultural and economic realities, are essential for effective engagement. Furthermore, integrating a nuanced understanding of these dynamics into marketing initiatives, product development, and health interventions, stakeholders can promote healthier diets and sustainable consumption behaviors. This research underscores the importance of addressing both cultural and socioeconomic factors to cater to the varied preferences and improve the dietary landscape of diverse populations.

Keywords: Cultural factors; Socioeconomic status; Consumer perception; Dietary choices; Food safety (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-7870-6_2

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DOI: 10.1007/978-981-97-7870-6_2

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