Nongfu Spring: Down to the Soul of a Brand

Jiazhuo George Wang (), Shuo Qin () and Allison Wang ()
Additional contact information
Jiazhuo George Wang: College of Staten Island, City University of New York
Shuo Qin: Business Civilization Research Center of China
Allison Wang: Guest Writer and Copyeditor

Chapter Chapter 2 in Yes Logo, 2023, pp 29-44 from Springer

Abstract: Abstract Established in 1996, Nongfu Spring is a Chinese bottled water and beverage company, headquartered in Hangzhou, China. It developed and launched a range of beverages with remarkable branding and marketing activities. Through growth and acquisition, it has become China’s largest bottled water producer and a top three provider in the bottled tea and juice market.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-6608-0_2

Ordering information: This item can be ordered from
http://www.springer.com/9789819966080

DOI: 10.1007/978-981-99-6608-0_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().