Haier: A Brand that Started with a Smashed Fridge

Jiazhuo George Wang (), Shuo Qin () and Allison Wang ()
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Jiazhuo George Wang: College of Staten Island, City University of New York
Shuo Qin: Business Civilization Research Center of China
Allison Wang: Guest Writer and Copyeditor

Chapter Chapter 3 in Yes Logo, 2023, pp 45-76 from Springer

Abstract: Abstract Haier Group Corporation is a Chinese multinational home appliances and consumer electronics company, headquartered in Qingdao, China. It designs, develops, manufactures, and sells products including refrigerators, air conditioners, washing machines, dryers, microwave ovens, mobile phones, computers, and televisions. Haier has seven global brands–Haier, Casarte, Leader, GE Appliances, Fisher & Paykel, Aqua, and Candy, and is a legend of the manufacturing industry in China.

Date: 2023
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DOI: 10.1007/978-981-99-6608-0_3

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