Anta Sports: Rising with the Recreation of Global Brands

Jiazhuo George Wang (), Shuo Qin () and Allison Wang ()
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Jiazhuo George Wang: College of Staten Island, City University of New York
Shuo Qin: Business Civilization Research Center of China
Allison Wang: Guest Writer and Copyeditor

Chapter Chapter 4 in Yes Logo, 2023, pp 77-90 from Springer

Abstract: Abstract Founded in 1994, Anta Sports Products Limited is a Chinese sports equipment multinational corporation headquartered in Jinjiang, China. It is the world’s largest purely sports equipment company by revenue and the third-largest manufacturer of overall sporting goods, behind Nike and Adidas. Anta designs, develops, manufactures, and markets products including sportswear, footwear, apparel, and accessories under its own brand name, and owns more than 25 other sporting apparel and equipment brands.

Date: 2023
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DOI: 10.1007/978-981-99-6608-0_4

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