The Ocean Engine: A Front Runner in Digital Marketing

Jiazhuo George Wang (george.wang@csi.cuny.edu), Shuo Qin (qinshuo@yicai.com) and Allison Wang (allisonadelewang@gmail.com)
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Jiazhuo George Wang: College of Staten Island, City University of New York
Shuo Qin: Business Civilization Research Center of China
Allison Wang: Guest Writer and Copyeditor

Chapter Chapter 8 in Yes Logo, 2023, pp 145-164 from Springer

Abstract: Abstract Douyin is a short-form video hosting service owned by ByteDance, and TikTok is its brand in the international market. It hosts user-submitted videos, which can range in duration from 3 seconds to 10 minutes. In October 2020, it surpassed 2 billion mobile downloads worldwide. Ocean Engine is Douyin’s comprehensive digital marketing platform.

Date: 2023
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DOI: 10.1007/978-981-99-6608-0_8

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