The Foundational Components of Strategy

Karen E. Sutherland ()
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Karen E. Sutherland: University of the Sunshine Coast

Chapter Chapter 5 in Strategic Social Media Management, 2024, pp 99-134 from Springer

Abstract: Abstract Chapter 5 focuses on the importance of articulating strategic goals, SMART Objectives and Key Messages as fundamental components that underpin a social media strategy. This chapter also focuses on negotiating a budget with your client or organisation to support the development, implementation and evaluation of a social media strategy.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-9496-0_5

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DOI: 10.1007/978-981-99-9496-0_5

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