Understanding Landing Pages

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 23 in The Digital Marketer's Playbook, 2024, pp 257-272 from Springer

Abstract: Abstract Landing pages stand at the heart of successful digital marketing campaigns. They are where potential customers land after clicking on an ad and where they make critical decisions about proceeding with your brand. This chapter will explore the strategic role of landing pages, their essential elements, and best practices to optimize them for higher conversions and enhanced user experience.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_23

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DOI: 10.1007/979-8-8688-0546-2_23

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