Understanding the Learning Phase in Digital Marketing Campaigns

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 33 in The Digital Marketer's Playbook, 2024, pp 379-382 from Springer

Abstract: Abstract In this chapter, I go into the concept of the learning phase, an important but often misunderstood period of time during a digital campaign. This phase sets the base for the performance of your campaign (from the advertiser channel provider side), as it helps the algorithms of the advertising platform optimize based on your chosen settings and assets. I’ll explain what triggers a learning phase and what this means for your ongoing campaigns.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_33

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DOI: 10.1007/979-8-8688-0546-2_33

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