Evaluating Provider Recommendations in Digital Marketing Campaigns

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 39 in The Digital Marketer's Playbook, 2024, pp 417-420 from Springer

Abstract: Abstract In this chapter, I explore the nuanced area of acting on recommendations given by advertising channel providers. It’s crucial to approach these recommendations judiciously, considering both your campaign goals and the underlying motivations of the providers. Here, you’ll learn how to discern which suggestions might genuinely benefit your campaign and which might primarily serve the provider’s interests.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_39

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DOI: 10.1007/979-8-8688-0546-2_39

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