Understanding Customer Awareness Levels in Digital Marketing

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 4 in The Digital Marketer's Playbook, 2024, pp 29-37 from Springer

Abstract: Abstract Before we dive into the specific aspects of digital marketing, it’s essential to understand the concept of customer awareness levels. Each potential customer you encounter is at a different stage of awareness about your products or services. These stages range from being completely unaware of a need, to recognizing the need and actively seeking your specific solution.

Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_4

Ordering information: This item can be ordered from
http://www.springer.com/9798868805462

DOI: 10.1007/979-8-8688-0546-2_4

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().