Digital Marketing for a Company with Many Independently Owned Locations and Partners

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 42 in The Digital Marketer's Playbook, 2024, pp 441-449 from Springer

Abstract: Abstract You are a company with many independently owned distributors, like an auto brand and car dealerships, an insurance company and its agents, a bike brand and bike stores, and so on. Your marketing efforts have to be CI-conformant and should adapt to the realities and context of your distributors.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_42

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