The Essence of Targeting in Digital Marketing

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 6 in The Digital Marketer's Playbook, 2024, pp 41-44 from Springer

Abstract: Abstract Targeting is a crucial component in digital marketing, allowing advertisers to direct their messages to specific groups of consumers based on various criteria. By tailoring ad exposure according to detailed settings such as demographics, interests, and behaviors, businesses can increase the relevance and effectiveness of their marketing efforts. Let’s unpack what targeting entails in the realm of digital marketing and how different approaches can dramatically influence campaign outcomes.

Date: 2024
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DOI: 10.1007/979-8-8688-0546-2_6

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