Understanding Placements and Inventory

Diego Adolfo Carrasco Gubernatis

Chapter Chapter 8 in The Digital Marketer's Playbook, 2024, pp 49-56 from Springer

Abstract: Abstract In the world of digital marketing, the placement of your ads is as important as understanding who sees them. In this chapter, I’ll deepen your understanding of fundamental concepts such as placements and inventory. Additionally, I’ll cover related concepts like blocklisting (formerly known as blacklisting), allowlisting (formerly known as whitelisting), and the strategic management of URLs, giving you comprehensive insights into effectively managing where your ads are displayed. I will also touch the case of thumb-clicks and why they are relevant for you to know.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:979-8-8688-0546-2_8

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DOI: 10.1007/979-8-8688-0546-2_8

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