Foundations of Media Management

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 1 in Media Management, 2020, pp 1-21 from Springer

Abstract: Abstract In the modern information society, the media play a very important role in economic and societal development. Innovations in information and communication technology have changed the usage patterns of the recipients, simplify market entry for new competitors, and facilitate new media formats. This development changes not only the technical, cultural, and social structures but most profoundly the commercial ones.

Date: 2020
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DOI: 10.1007/978-3-030-47913-8_1

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