Business Models and Value Creation in the Internet Market

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 12 in Media Management, 2020, pp 183-210 from Springer

Abstract: Abstract The Internet is increasingly important in the media sector. In the context of Internet management and social media, the following section will therefore focus in particular on the management of companies whose business activities focus on the creation or sale of digital media content via the Internet.

Date: 2020
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DOI: 10.1007/978-3-030-47913-8_12

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