Functions of Media Management

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 4 in Media Management, 2020, pp 71-102 from Springer

Abstract: Abstract In the previous chapters, the general conditions of media and various elements of the value creation system of media enterprises have been presented. In the next step, the action parameters of media management shall be pointed out. Therefore, at first, strategic management will be addressed. Afterward, procurement management, production management, and marketing of media enterprises will be presented in more detail. This is followed by an overview of organizational management, finance management, and human resource management.

Date: 2020
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DOI: 10.1007/978-3-030-47913-8_4

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