Business Models and Value Creation in the Movie Market

Bernd W. Wirtz
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Bernd W. Wirtz: German University of Administrative Sciences

Chapter 7 in Media Management, 2020, pp 125-135 from Springer

Abstract: Abstract Movies play a meaningful and multifaceted role in today’s society. A movie is simultaneously a cultural property, an entertainment medium, and an economic commodity. When examining the movie industry, the economic processes of production, distribution, and utilization are, in addition to the social, political, and historical parameters, of significant interest.

Date: 2020
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DOI: 10.1007/978-3-030-47913-8_7

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