 Wrap-Up: Integration ExercisesAmy Van Looy
Chapter 12 in Social Media Management, 2022, pp 243-270 from Springer Abstract: Abstract This chapter concludes the book by combining the perspectives of previous chapters in various integration exercises. Diverse insights and knowledge obtained throughout the book are now applied in multidisciplinary case studies, assignments, and brainstorming exercises. The latter are not intended to be comprehensive or to apply the entire book at once. Instead, the reader is encouraged to carefully think through which knowledge and reflections may apply to certain business situations. The purpose of this final chapter is to encourage the reader to critically discuss how specific organizations can take advantage of social media and create business value. Together with the self-tests offered in previous chapters, this chapter illustrates the extent to which the reader meets the book’s learning objectives (as presented in Chap. 1 ), namely, about (1) proper use, (2) knowledge, (3) strategic insights, (4) critical reasoning, and (5) lifelong learning in the context of social media. Keywords: Social media; Case study; Assignment; Example; Blooper; Advice; Suggestion for improvement; Social media strategy; Value creation; Multidisciplinary approach; Learning objectives (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-030-99094-7_12 Ordering information: This item can be ordered from DOI: 10.1007/978-3-030-99094-7_12 Access Statistics for this chapter More chapters in Springer Texts in Business and Economics from Springer |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.