 Mobile Interface Is AllKlaus Solberg Söilen
Chapter 13 in Digital Marketing, 2024, pp 161-170 from Springer Abstract: Abstract This chapter explores the significance of mobile interfaces in digital marketing, emphasizing their growing importance as mobile devices become primary tools for accessing the web. It highlights that effective mobile UI design is crucial for enhancing user experience (UX), leading to increased customer loyalty and engagement. The chapter compares mobile and desktop interfaces, noting differences in screen size, portability, and user behavior. Mobile users often interact with their devices on the go, requiring UI designs to accommodate dynamic environments and touch-based navigation. The diversity of mobile users and their varied cultural, demographic, and behavioral characteristics necessitate adaptable and user-friendly designs. The chapter also addresses the differences between mobile applications and mobile websites, emphasizing the importance of both in reaching a wide audience. Effective mobile UI design, including clear visuals, familiar symbols, responsiveness, consistency, and aesthetics, is essential for user satisfaction. By focusing on these elements, businesses can improve engagement, conversion rates, and customer loyalty, ultimately driving growth and success in the competitive digital landscape. Date: 2024 There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-031-69518-6_13 Ordering information: This item can be ordered from DOI: 10.1007/978-3-031-69518-6_13 Access Statistics for this chapter More chapters in Springer Texts in Business and Economics from Springer |
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