 The Call for Sustainable Future: A Fad or a Must?Dobromir Kirilov Stoyanov ()
Chapter CHAPTER 1 in Sustainable Marketing, 2026, pp 1-20 from Springer Abstract: Abstract This chapter explores the persistent skepticism surrounding sustainable marketing and the urgent need for a shift in human behavior toward sustainability. It examines the challenges posed by misinformation and fake news in the digital age, particularly in contexts where trust in traditional media is declining and regulatory oversight is weak. It further categorizes common denial practices—including the use of fake experts, logical fallacies, impossible expectations, cherry-picking, and conspiracy theories—and discusses their impact on public understanding. The chapter introduces a neuro-linguistic programming perspective to explain how individuals process information and form beliefs, highlighting the role of cognitive filters and psychological factors. Finally, it presents practical tools for critically evaluating information quality and spotting fake news, empowering readers to make informed decisions and contribute to a more sustainable society. Keywords: Climate change denial; Misinformation.; Logical fallacies.; Digital literacy.; Critical thinking.; Greenwashing.; Sustainability skepticism.; Neuro-linguistic programming (NLP).; Fake news.; Cognitive bias. (search for similar items in EconPapers) There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it. Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-032-16498-8_1 Ordering information: This item can be ordered from DOI: 10.1007/978-3-032-16498-8_1 Access Statistics for this chapter More chapters in Springer Texts in Business and Economics from Springer |
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