The Market Process

Wulff Plinke () and Ian Wilkinson ()
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Wulff Plinke: European School of Management and Technology
Ian Wilkinson: University of Sydney Business School

Chapter 1 in Fundamentals of Business-to-Business Marketing, 2015, pp 1-75 from Springer

Abstract: Abstract People participate in markets as buyers and sellers to achieve mutual benefit. Both are trying to solve problems. This chapter describes a model of market transactions and exchange processes, which provides the basis for understanding what affects performance in market competition.

Keywords: Competitive Advantage; Goal Achievement; Market Participant; Cost Advantage; Market Transaction (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-12463-6_1

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DOI: 10.1007/978-3-319-12463-6_1

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