Introduction to Business-to-Business Marketing

Michael Kleinaltenkamp ()
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Michael Kleinaltenkamp: Freie Universität Berlin

Chapter 3 in Fundamentals of Business-to-Business Marketing, 2015, pp 129-170 from Springer

Abstract: Abstract This chapter describes the main characteristics of business-to-business markets, including value chain systems and derived demand and how these affects marketing management in firms. Four types of business-to-business markets are distinguished: production goods; capital goods; system technologies; and business services. The final section describes the main dimensions of business-to-business marketing that are addressed in the subsequent chapters.

Keywords: Production Good; Chain System; Standard Industrial Classification; Transaction Activity; Consumer Good Industry (search for similar items in EconPapers)
Date: 2015
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-12463-6_3

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DOI: 10.1007/978-3-319-12463-6_3

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