Strategy and Performance Management in Social Commerce

Efraim Turban, Judy Strauss and Linda Lai
Additional contact information
Efraim Turban: University of Hawaii
Judy Strauss: University of Nevada
Linda Lai: Macao Polytechnic Institute

Chapter 10 in Social Commerce, 2016, pp 233-263 from Springer

Abstract: Abstract Upon completion of this chapter, you will be able to: 1. Describe the strategy-performance cycle and its major elements. 2. Describe the strategic planning process for social commerce. 3. Explain the issues involved in justifying social commerce projects. 4. Explain how market research is conducted to aid social commerce. 5. Describe the use of metrics and monitoring techniques for performance assessment. 6. Describe the process and tools for social media analytics and sentiment analysis. 7. Explain how competitive intelligence and innovations improve social commerce performance.

Keywords: Social Media; Market Research; Sentiment Analysis; Balance Scorecard; Strategic Planning Process (search for similar items in EconPapers)
Date: 2016
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sptchp:978-3-319-17028-2_10

Ordering information: This item can be ordered from
http://www.springer.com/9783319170282

DOI: 10.1007/978-3-319-17028-2_10

Access Statistics for this chapter

More chapters in Springer Texts in Business and Economics from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().