Facts of the Consumer Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner
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Ulrich Vossebein: Technische Hochschule Mittelhessen

Chapter 11 in Market Research with Panels, 2022, pp 127-141 from Springer

Abstract: Abstract The facts represent a dimension of the information cube in the consumer panels. They are information variables depending on the panel type and the product group. These take on a certain value for each item, in a described period, for a defined segment (shop). The value can be determined directly from the respective panel surveys or calculated using a stored formula. The consumer panels—analogous to the trade panels—have a certain amount of basic quantitative information. These measure quantity and value units. The buyers further enrich the consumer panel facts as an additional information unit and a variety of qualitative information.

Date: 2022
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DOI: 10.1007/978-3-658-37650-5_11

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