Special Analyses Retail Panel

Martin Günther, Ulrich Vossebein and Raimund Wildner
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Ulrich Vossebein: Technische Hochschule Mittelhessen

Chapter 12 in Market Research with Panels, 2022, pp 143-159 from Springer

Abstract: Abstract In addition to the standard reports of the institutes, many analytical approaches can be answered with the help of the retail panel data. These are necessary to gain an in-depth insight into the market interrelationships. Some standard analyses are briefly presented below, forming four main focus areas. These are: Price-related analyses Evaluation of promotions Shopping cart analyses Distribution-related analyses Multidimensional analyses

Date: 2022
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DOI: 10.1007/978-3-658-37650-5_12

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