Analysis of Digital Business Strategy to Support Sustainable Economic Development

Waskita Cahya, Nuraini Purwandari, Filda Angellia and Achmad Fauzi

Sustainable Business and Society in Emerging Economies, 2023, vol. 5, issue 2, 97-107

Abstract: Objective: Purpose: This study aims to analyze Digital Business Strategies to Support Sustainable Economic Development. Business digitization that is currently developing includes websites, social media, Office Automation, and other technologies. Collaboration between hardware and software here really supports the running of digital processes.Methodology: The development of a digital business strategy to support sustainable economic development requires strong analysis to determine the position of the level of digital facilities used to support business. On the website, for example, it can be analyzed by applying the WebQual measurement method which uses the support of the IPA (Importance Performance Analysis) method.Results: The results of this study are in the form of strategies for developing business by utilizing technology for business in the digital era, such as social media, mobile applications and websites.Implication: This study presents the perception and importance approach of the user. The user's perception of a good information system is a system where users are satisfied with the quality of the website. This study is very useful for practitioners, business people to support sustainable economic development by analyzing the applied business strategy. This paper provides a valuable reference for business people and society to develop a profitable business.

Keywords: Analysis; Digital Business; Economic; Technology; Webqual (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:src:sbseec:v:5:y:2023:i:2:p:97-107

DOI: 10.26710/sbsee.v5i2.2663

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