How does the holistic cognitive frame influence radical innovation in China?

Zelong Wei, Paike Xie, Xi Song and Shuyang Wang

Asia Pacific Business Review, 2024, vol. 30, issue 1, 115-139

Abstract: Taking a strategic cognition perspective, this paper studies how a holistic cognitive frame affects radical innovation through two innovation strategies. The results of an empirical study using survey data from 192 Chinese manufacturing firms show that a holistic cognitive frame has a positive effect on the adoption of an architectural innovation strategy, whereas it has an inverted U-shaped effect on the adoption of a modular innovation strategy. In addition, we tested the moderating effects of technological uncertainty and demand heterogeneity. This paper enriches the literature on the antecedents of radical innovation from a strategic cognition perspective and identifies the boundary conditions of the effects of a holistic cognitive frame on radical innovation.

Date: 2024
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DOI: 10.1080/13602381.2022.2111132

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