Blog Medvedev: Aiming for Public Consent

Dmitry Yagodin

Europe-Asia Studies, 2012, vol. 64, issue 8, 1415-1434

Abstract: This essay investigates the blog of Dmitrii Medvedev whose presidency marked the move of the Russian political field towards online communication. The case is an example of a hybrid model of blogging positioned between the official press service and informality of participatory media. I use the concept of symbolic power to explore the blog's search for public consent. The study also draws on a theoretical distinction between broadcast and post-broadcast forms of communication. In a generally hostile environment of the Russian blogosphere, the blog succeeds due to its discourse of effectiveness and connections with media networks both traditional and online.

Date: 2012
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DOI: 10.1080/09668136.2012.712269

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