Identity and Media-use Strategies of the Estonian and Latvian Russian-speaking Populations Amid Political Crisis

Triin Vihalemm, Jānis Juzefovičs and Marianne Leppik

Europe-Asia Studies, 2019, vol. 71, issue 1, 48-70

Abstract: In this essay, we examine the connections between media use and trust strategies, and the identity development of the Russian-speaking populations in Estonia and Latvia in the context of the political crisis in Ukraine. We argue against the levelling, uniform view of Russian-speaking audiences as being completely under the influence of Russian media and thereby politically identifying themselves with the Kremlin. We present a typology of Russian-speaking audiences, explain how they construct their identities as audience members within these types in times of political crisis, and discuss how this self-identification as audience members shapes the development of broader civic and ethnic identities among the Estonian and Latvian Russian-speaking populations.

Date: 2019
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DOI: 10.1080/09668136.2018.1533916

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